Copywriting for a credit score & comparison firm.
#Finance #PlainLanguage #SEO #GEO
The client.
Experian is a multinational data analytics and credit reference agency. The consumer side of the business uses data from lenders and public sources to help people understand their chances of getting approved for credit. Experian offers a free credit score and report, as well as a paid subscription for customers who want more insight into their data. Experian also works with lenders to help customers compare credit offers, including loans, credit cards, mortgages and car finance.
Our relationship.
I have a longstanding relationship with Experian that dates back to 2017. Their UK content team frequently calls on me to produce digital content for their high-traffic website and large mailing lists. They trust me for many reasons, including my:
Plain language and research skills
Knowledge of personal finance
Awareness of industry regulations
Sensitivity to customer pain points like money worries
Track record of meeting deadlines with spot-on copy
My work.
SEO and AI-ready guides
I have written 150+ long-form guides for Experian, making personal finances easier for users to understand and improve. I drive on-page search engine optimisation (SEO) and generative engine optimisation (GEO) by:
Structuring content around real user questions, and writing helpful answers and concise summaries.
Writing clear, well-organised content that both users and AI can easily navigate and understand.
Using natural keyword placement and strategic internal linking.
For example, in early 2026 I wrote a guide explaining why credit scores can differ between providers. Shortly after publication, it was ranked the fourth most-cited URL in responses to credit score-related prompts (based on client data from Profound).
Marketing emails
Experian’s CRM team has asked me to write sequenced emails on several occasions. I drove engagement with snappy, personalised copy that complemented other touch points in the user journey.
UX copy
I have written login pages, notifications, headings and microcopy for Experian’s web apps. Drawing on their existing user insights, I produced copy variants for A/B testing to create a smoother user experience.
“Peggy is a fantastic copywriter. The quality of her work was consistently high, irrespective of the channel.”
Rajan Lakhani, Head of PR & Communications
