Content that helps you help them.
Hi, I’m Peggy.
I help organisations deliver better content across digital experiences and marketing campaigns.
I draw on 15 years’ experience to support you from strategy through to execution. The context of my consultancy work varies, but the goal is always the same — creating real value for real humans.
How I help.
Content design
Digital experiences that everyone can navigate, understand, and use.
I draw on UX and accessibility best practices to transform website content, often working as part of a creative team.
Uncover user pain points and opportunities to improve their digital experience.
Define a strategy and build a roadmap for executing it.
Restructure the information architecture for effortless user flows.
Write content to deliver the right information, in the right way, at the right time.
Work closely with web developers, designers and stakeholders throughout.
“Masterfully balances marketing essentials like SEO and CTAs with a deep understanding of the subject.”
– Pierina, Director of Growth, Last Call Media
Content marketing
Valuable content that builds reach, trust, and lasting relationships.
Rather than just filling a content pipeline, I draw on experience from my corporate career in marketing to add real value to your campaigns and initiatives.
Develop a content marketing roadmap tailored to your goals, audience and resources.
Support editorial planning using collaborative digital tools.
Write high-quality copy for various channels, including SEO and AI-ready content.
Design marketing materials using tools like InDesign, Canva and HubSpot.
Support distribution, measurement and incremental improvement.
“Peggy worked with my organization to modernize our website content… she’s wonderful and professional.”
– Annabree, Executive Director, Confederation of University Faculty Associations of BC
What sets me apart.
Human-centred
Whether I’m fixing a user flow or writing for social media, the approach is the same: I focus on humans and the best problem I can fix for them. This shapes everything, from the overall direction to the details.
Support at every level
Over my 15-year career I’ve grown into more strategic work, but haven’t lost my love of the practical side. This means I can support you with both strategy and execution — always with skill, precision, and care.
Committed to clarity
I often deal with complex or sensitive topics, where confusing your users has big consequences. I ensure content is easy to understand and use through plain language, accessibility, and trauma-informed practices.
Sectors I work in.
Not-for-profit.
Not-for-profits deliver essential and complex work, often with limited resources. I find the most effective ways to drive their mission forward through communications and online experiences — prioritising empathy, accessibility, and impact at every step.
Public sector.
There’s no room for inaccuracy, ambiguity, or inaccessibility when you provide public services at scale. That’s a lot of pressure, and sometimes you need an extra hand you can rely on.
I work with government teams to create plain language, user-friendly content that supports better outcomes and meets regulations.
Finance.
Better financial education can create meaningful change, from helping people get out of debt to closing wealth gaps.
Money is often made to seem complicated — but it doesn’t have to be. I write clear, approachable content that helps people take control of their finances and make confident decisions.
Projects.
What clients say.
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"Peggy is a brilliant copywriter and content strategist with a flair for storytelling… She excels at plain language writing.”
Nicole d’Entremont, Founder & Strategic Advisor, Plainly Speaking
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"Masterfully balances marketing essentials with a deep understanding of the subject. Our experts consistently praise how authentically she captures complex topics."
Pierina Wetto, Director of Growth, Last Call Media
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“She looks at content as a holistic user experience… I found her content to be both insightful and informative, with a distinct human touch.”
Leanna Rose Parekh, Senior Editor/Content Strategist, Evolving Web